Google Maps arrived on the AppStore on December 12, and in the five days after it hit the App Store, ad management platform MoPub noticed a 29 percent increase in unique iOS 6 users. The data gathered by MoPub, which supports 12,000 apps and monitors 1 billion ad impressions daily, reveals that quite a few iDevice owners were waiting for a better mapping solution before upgrading to Apple’s newest operating system.
TechCrunch spoke to MoPub CEO Jim Payne, who had this to say:
“We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies that hypothesis that people were actually holding back to upgrade until Google Maps was available.”
Even though I updated to iOS 6 as soon as It was released, I was frustrated by the lack of a decent mapping solution. With Google Maps now available in the App Store, iOS 6 finally seems like a complete product. Overall, Google Maps being released on the App Store seems to be benefiting everyone. Not only is it a win-win situation for Google and Apple it is also a major benefit for Users, who now have a decent mapping solutions on their phone.