Last month, Wristly, an independent Apple Watch research platform, published stats that show the wearable’s payment service seems to be gaining momentum as about 80% of users are now regularly using Apple Pay for making purchases. Besides the Apple Watch, Apple Pay can be used by consumers to pay for items in retail shops using their iPhone 6, iPhone 6 Plus, iPad Air 2, iPad Mini 3.
Wristly’s data comes from a controlled group of 1,000 people that they surveyed. Apart from the discovery that 800 of the 1,000 people are using their Apple Watches on a regular basis (as often as once a week), it was also determined that these people are showing now choosing stores that allow shoppers to pay with Apple Pay rather than ones that don’t.
One of the reasons given by Wristly as to why more users are adapting to this kind of payment is because it is much more convenient than credit cards, which people need to take out from their wallet every time they need to pay. The same goes for the iPhones, which also needed to be removed from ones pocket. About 42% of the respondents say that being able to pay with a watch is a “magical” experience.
When the Apple Watch came out, many were skeptical that it wouldn’t see the same adoption rate as smartphones, particularly because the former is more of a luxury than the latter. Smartphones can now do almost anything, besides basic functions such as calling and texting, its easy to forget how much we can do with our smartphones (I use my smartphone for writing, financing, photography, shopping, listening to and making music, managing tasks, and gaming among other things). In fact, Gaming Realms, the company behind the massively successful entertainment site Spin Genie, implies that mobile sales will continue to soar and beat its sales from 2014. Historically, the smartwatches that came out prior to the Apple Watch on the other hand, provided fairly limited advances compared to their mobile counterparts. Much like the iPad, I feel that one of the reasons behind the success of Apple Watch is how it is letting users do magical things they previously couldn’t with other devices, such as paying without removing anything from their pockets with just a tap, or track health related activities throughout the day.